Skip to main content
Rural Health Information Hub

Healthcare Access in Rural Communities

Access to healthcare services is critical to good health, yet rural residents face a variety of access barriers. A 1993 National Academies report, Access to Healthcare in America, defined access as “the timely use of personal health services to achieve the best possible health outcomes.” A 2014 RUPRI Health Panel report on rural healthcare access summarizes additional definitions of access with examples of measures that can be used to determine access.

Ideally, residents should be able to conveniently and confidently access services such as primary care, dental care, behavioral health, emergency care, and public health services. Access to healthcare is important for:

  • Overall physical, social, and mental health status
  • Disease prevention
  • Detection, diagnosis, and treatment of illness
  • Quality of life
  • Avoiding preventable deaths
  • Life expectancy

Rural residents often encounter barriers to healthcare that limit their ability to obtain the care they need. Access to healthcare implies that healthcare services are available and obtainable in a timely manner. Yet rural residents often encounter barriers to healthcare access. Even when an adequate supply of healthcare services exists in the community, there are other factors that may impede healthcare access. For instance, to have healthcare access, rural residents must also have:

  • Financial means to pay for services, such as health or dental insurance that is accepted by the provider
  • Means to reach and use services, such as transportation to services that may be located at a distance, and the ability to take paid time off of work to use such services
  • Confidence in their ability to communicate with healthcare providers, particularly if the patient is not fluent in English or has limited health literacy
  • Trust that they can use services without compromising privacy
  • Confidence that they will receive quality care

This guide provides an overview of healthcare access in rural America, including discussion of the importance and benefits of healthcare access and the barriers that rural residents experience. The guide includes information regarding:

  • Barriers to care, including workforce shortages, health insurance status, transportation issues, health literacy, and stigma in rural communities
  • Access issues for specific populations and healthcare services
  • Strategies and resources to improve access

For information on access to public health services in rural communities, see the Rural Public Health Agencies topic guide.

Frequently Asked Questions

How does the lack of healthcare access affect population health and patient well-being in a community?

The supply of primary care providers per capita is lower in rural areas compared to urban areas, according to Supply and Distribution of the Primary Care Workforce in Rural America: 2019. Travel to reach a primary care provider may be costly and burdensome for patients living in remote rural areas, with subspecialty care often even farther away. These patients may substitute local primary care providers for subspecialists or they may decide to postpone or forego care. Access in Brief: Rural and Urban Health Care compares access to care and use of services for rural and urban adults and children with Medicaid coverage and shows that from 2013-2015 34% of urban adults utilized the emergency room (ER) for care compared to 43.5% of rural adults who utilized the ER. The high number of ER visits can be an indicator that the patient lacks a usual source of care or has developed emergent health problems due to foregone care.

According to the 2014 RUPRI Health Panel report, Access to Rural Health Care - A Literature Review and New Synthesis, barriers to healthcare result in unmet healthcare needs, including a lack of preventive and screening services and treatment of illnesses. A vital rural community is dependent on the health of its population. While access to medical care does not guarantee good health, access to healthcare is critical for a population's well-being and optimal health.

The challenges that rural residents face in accessing healthcare services contribute to health disparities. To learn more about disparities in health outcomes, see RHIhub's Rural Health Disparities topic guide.

What are barriers to healthcare access in rural areas?

Distance and Transportation

Rural populations are more likely to have to travel long distances to access healthcare services, particularly subspecialist services. This can be a significant burden in terms of travel time, cost, and time away from the workplace. In addition, the lack of reliable transportation is a barrier to care. In urban areas, public transit is generally an option for patients to get to medical appointments; however, these transportation services are often lacking in rural areas. Rural communities often have more elderly residents who have chronic conditions requiring multiple visits to outpatient healthcare facilities. This becomes challenging without available public or private transportation. RHIhub's Transportation to Support Rural Healthcare topic guide provides resources and information about transportation and related issues for rural communities.

Workforce Shortages

Healthcare workforce shortages impact healthcare access in rural communities. One measure of healthcare access is having a regular source of care, which is dependent on having an adequate healthcare workforce. Some health services researchers argue that evaluating healthcare access by simply measuring provider availability is not an adequate measure to fully understand healthcare access. Measures of nonuse, such as counting rural residents who could not find an appropriate care provider, can help provide a fuller picture of whether a sufficient healthcare workforce is available to rural residents. See What state-level policies and programs can help address the problem of shortages in the rural healthcare workforce? on RHIhub's Rural Health Workforce topic guide, for more information.

A shortage of healthcare professionals in rural areas of the U.S. can restrict access to healthcare by limiting the supply of available services. As of September 2022, 65.6% of Primary Care Health Professional Shortage Areas (HPSAs) were located in rural areas. For the most current numbers, see the Health Resource and Services Administration (HRSA's) Designated Health Professional Shortage Areas Statistics. HRSA also includes statistics on mental health and dental HPSAs.

Primary Care HPSAs are scored 0-25, with higher scores indicating a greater need for primary care providers. This April 2024 map highlights nonmetropolitan areas with primary care workforce shortages, with areas in darker green indicating higher nonmetro HPSA scores:

Health Professional Shortage Areas: Primary Care

For more information on healthcare workforce challenges in rural areas, resources, and strategies used to address rural healthcare workforce shortages, see RHIhub's Rural Healthcare Workforce topic guide.

Health Insurance Coverage

Individuals without health insurance have less access to healthcare services. According to Geographic Variation in Health Insurance Coverage: United States, 2022, nonmetropolitan children and adults under 65 were more likely than their metropolitan peers to be uninsured.

Uninsured Population by Urbanization Level, 2022
Adults, ages 18-64 Children, ages 0-17
Large central metropolitan 13.9 3.9
Large fringe metropolitan 10.1 4.0
Medium/small metropolitan 12.2 4.0
Nonmetropolitan 13.9 5.5
Source: Geographic Variation in Health Insurance Coverage: United States, 2022

The June 2016 issue brief from the Office of the Assistant Secretary for Planning and Evaluation, Impact of the Affordable Care Act Coverage Expansion on Rural and Urban Populations, found that 43.4% of uninsured rural residents reported not having a usual source of care, which was less than the 52.6% of uninsured urban residents reporting not having a usual source of care. Yet, the brief reports that 26.5% of uninsured rural residents delayed receiving healthcare in the past year due to cost. The Affordable Care Act and Insurance Coverage in Rural Areas, a 2014 Kaiser Family Foundation issue brief, points out that uninsured rural residents face greater difficulty accessing care due to the limited supply of rural healthcare providers who offer low-cost or charity healthcare, when compared to their urban counterparts.

Health insurance affordability is a concern for rural areas. A RUPRI Center for Rural Health Policy Analysis policy brief, Health Insurance Marketplaces: Issuer Participation and Premium Trends in Rural Places, 2018, evaluated changes in average health insurance marketplace (HIM) plan premiums from 2014 to 2018. Average premiums were higher in rural counties than in urban counties. In addition, rural counties were more likely to have only one insurance issuer participating in the HIM. Medicare Advantage plan co-pays and deductibles are higher in rural, and no-cost benefits like health clubs and transportation are less frequently offered in rural areas.

Broadband Access

While the use of telehealth services was already becoming more popular and widespread at the beginning of 2020, measures implemented in response to the COVID-19 pandemic accelerated this growth. Unfortunately, many areas lack access to broadband internet and experience slow internet speeds, both of which are barriers to accessing telehealth services. Compared to their urban counterparts, rural individuals are nearly two times more likely to lack broadband access. A Peterson Center on Healthcare and Kaiser Family Foundation report, How Might Internet Connectivity Affect Health Care Access?, stated that 7% of people in metropolitan areas did not have access to internet at home in 2019, while 13% of people in nonmetropolitan areas lacked access. To learn about additional challenges for rural telehealth use, see What are the challenges related to providing telehealth services in rural communities? on RHIhub's Telehealth and Health Information Technology in Rural Healthcare topic guide.

Poor Health Literacy

Health literacy can also be a barrier to accessing healthcare. Health literacy impacts a patient's ability to understand health information and instructions from their healthcare providers. This can be especially concerning in rural communities, where lower educational levels and higher incidence of poverty often impact residents. Low health literacy can make residents reluctant to seek healthcare due to fear or frustration related to communicating with a healthcare professional. Additionally, navigating the healthcare system can be difficult without health literacy skills. To learn more about low health literacy in rural America, see the Rural Health Literacy Toolkit in RHIhub's evidence-based toolkits. The Rural Monitor's 2017 two-part series on rural health literacy, Understanding Skills and Demands is Key to Improvement and Who's Delivering Health Information? explores connections between health and health literacy and how health information is being delivered to rural populations. The Rural Monitor's 2022 two-part series, A New Era of Health Literacy? Expanded Definitions, Digital Influences, and Rural Inequities and Educating Future Healthcare Providers: Health Literacy Opportunities for Webside Manners explores health literacy in the digital era.

Social Stigma and Privacy Issues

In rural areas, because there is little anonymity, social stigma and privacy concerns are more likely to act as barriers to healthcare access. Rural residents can have concerns about seeking care for mental health, substance use, sexual health, pregnancy, or even common chronic illnesses due to unease or privacy concerns. Patients' feelings may be caused by personal relationships with their healthcare provider or others working in the healthcare facility. Additionally, patients can feel fear or concerns about other residents, who are often friends, family members, or co-workers, who may notice them utilizing services for health conditions that are typically not openly discussed, such as counseling or HIV testing services. Co-location or the integration of behavioral health services with primary care healthcare services in the same building can help ease patient concerns. Understanding Rural Communities, a 2018 podcast from the Hogg Foundation for Mental Health, features an interview with Dennis Mohatt, the Vice President for Behavioral Health at the Western Interstate Commission for Higher Education (WICHE), discussing rural health and the stigma surrounding mental healthcare in rural communities.

Why is primary care access important for rural residents?

Primary care, in addition to emergency and public health care, are essential rural healthcare services. Primary care providers offer a broad range of services and treat a wide spectrum of medical issues. The American Academy of Family Physicians characterizes primary care as follows:

“A primary care practice serves as the patient's first point of entry into the health care system and as the continuing focal point for all needed health care services…Primary care practices provide health promotion, disease prevention, health maintenance, counseling, patient education, diagnosis and treatment of acute and chronic illnesses in a variety of health care settings.”

A 2005 Milbank Quarterly article, Contribution of Primary Care to Health Systems and Health, identifies the key roles primary care access plays in preventing disease and improving health. Primary care serves as a first entry point into the health system, which can be particularly important for groups, such as rural residents and racial/ethnic minorities, who might otherwise face barriers to accessing healthcare. Some benefits of primary care access are:

  • Preventive services, including early disease detection
  • Care coordination
  • Lower all-cause, cancer, and heart disease mortality rates
  • Reduction in low birth weight
  • Improved health behaviors
  • Improved overall health
  • Lower healthcare costs

Access to Quality Health Services in Rural Areas – Primary Care: A Literature Review, a section of the 2015 report Rural Healthy People 2020: A Companion Document to Healthy People 2020, Volume 1, provides an overview of the impact primary care access has on rural health. Rural residents with limited primary care access may not receive preventive screenings that can lead to early detection and treatment of disease. A North Carolina Rural Health Research Program 2018 findings brief, Access to Care: Populations in Counties with No FQHC, RHC, or Acute Care Hospital, describes the scope of limited primary care access in rural areas in the U.S. and covers three facility types that provide primary care services to rural communities, including Federally Qualified Health Centers (FQHCs), Rural Health Clinics (RHCs), and acute care hospital outpatient departments. The findings brief reports that there are 660,893 U.S. residents who live in rural counties without an FQHC, RHC, or acute care hospital. A 2019 Rural & Minority Health Research Center Findings Brief states that 279 rural counties did not have an FQHC or RHC and 72 of those counties were isolated from primary care safety net providers. For more information on primary care in rural and urban areas, see Primary Care in the United States: A Chartbook of Facts and Statistics from the Robert Graham Center.

To learn more about FQHCs, see RHIhub's Federally Qualified Health Centers (FQHCs) topic guide. Additionally, RHIhub's Rural Health Clinics (RHCs) topic guide answers frequently asked questions on these types of facilities and provides information and resources.

What types of healthcare services are frequently difficult to access in rural areas?

Home Health

Home health services in rural America are a growing need, but may be difficult to access for some rural residents. A 2022 Rural & Minority Health Research Center findings brief indicates that 10.3% of all rural ZIP Code Tabulation Areas (ZCTAs) were not served by any home health agency, with frontier and remote areas having the least access to home health care. Home is Where the Heart Is: Insights on the Coordination and Delivery of Home Health Services in Rural America, an August 2017 Rural Health Reform Policy Research Center policy brief, covers many barriers and challenges facing rural home health agencies that affect their ability to provide access in rural areas, including:

  • Reimbursement and insurance coverage
  • Face-to-face requirement
  • Homebound status requirement
  • Changing rules and regulations
  • Workforce
  • Time and resources required to serve patients located at a distance
  • Discharge process and referral difficulties

See To what extent are home health services available in rural communities? on the Rural Home Health Services topic guide for more information.

Hospice and Palliative Care

Hospice and palliative care agencies often face barriers and challenges similar to other healthcare services in rural areas. These challenges can include workforce shortages; recruitment and retention programs; reimbursement issues; limited access to broadband; and others.

RHIhub's Rural Hospice and Palliative Care topic guide answers frequently asked questions and provides resources on hospice and palliative care in rural areas. Community-based Palliative Care: Scaling Access for Rural Populations, an October 2018 Rural Monitor article, describes the role palliative care plays in meeting the needs of patients who are chronically and seriously ill and covers challenges to accessing palliative care in rural areas.

Mental Health Services

Access to mental health providers and services is a challenge in rural areas. As a result, primary care providers often fill the gap and provide mental health services. However, primary care providers may face challenges that may limit their ability to provide mental health care access, such as inadequate financial reimbursement or lack of time with patients.

As of September 2022, 60.58% of Mental Health Professional Shortage Areas were located in rural areas. For the most current figures, see HRSA's Designated Health Professional Shortage Areas Statistics.

Mental Health HPSAs are scored 0-25, with higher scores indicating a greater need for mental health providers. The April 2024 map below highlights mental health HPSAs for both metro areas, in multiple shades of purple, and nonmetro areas, in various shades of green.

Health Professional Shortage Areas: Mental Health

Due to the lack of mental health providers in rural communities, the use of telehealth to deliver mental health services is increasing. The June 2016 Agency for Healthcare Research and Quality technical brief, Telehealth: Mapping the Evidence for Patient Outcomes from Systematic Reviews, found that mental health services can be effectively delivered via telehealth. By using telehealth delivery systems, mental health services can be provided in a variety of rural settings, including rural clinics, schools, residential programs, long-term care facilities, and individual patient homes. Additionally, the Calendar Year (CY) 2022 Medicare Physician Fee Schedule Final Rule made permanent the ability for FQHCs and RHCs to be reimbursed by Medicare for telemental health appointments. RHIhub's Telehealth and Health Information Technology in Rural Healthcare topic guide has many more resources on how telehealth can improve access to care. For additional resources on access to mental health services in rural areas, see RHIhub's Rural Mental Health topic guide.

For more information, see the 2016 WWAMI Rural Health Research Center data brief, Supply and Distribution of the Behavioral Health Workforce in Rural America. The brief discusses and compares the provider to population ratios of the behavioral health workforce in metropolitan and nonmetropolitan U.S. counties, including micropolitan and noncore areas. A state-level analysis of the study is also available with information for all states.

Substance Use Disorder Services

Despite a growing need, there is a shortage of substance use disorder services offered in many rural communities across America.

A 2015 American Journal of Drug and Alcohol Abuse article, Rural Substance Use Treatment Centers in the United States: An Assessment of Treatment Quality by Location, reports that rural substance use disorder treatment centers had a lower proportion of highly educated counselors, compared to urban centers. Rural treatment centers were found to offer fewer wraparound services and specialized treatment tracks.

Detoxification is an initial step of substance use disorder treatment that involves managing acute intoxication, withdrawal, and minimizing medical complications. A 2009 Maine Rural Health Research Center research and policy brief, Few and Far Away: Detoxification Services in Rural Areas, found that 82% of rural residents live in a county without a detox provider. The lack of detox providers in rural areas creates a barrier to care that could result in patients forgoing or delaying needed treatment. In lieu of a detox provider in a rural community, the local emergency room or county jail, although not the most appropriate location for detoxification services, must often serve as a substitute.

Access to medication for opioid use disorder (MOUD) is also limited in rural communities. What's MAT Got to Do with It? Medication-Assisted Treatment for Opioid Use Disorder in Rural America provides an overview of MOUD — previously referred to as MAT — an evidence-based treatment for opioid use disorder, with information on the science behind the disorder and how three medications for opioid use disorder work. According to Practical Tools for Prescribing and Promoting Buprenorphine in Primary Care Settings, rural areas benefit from using the drug buprenorphine for MOUD treatment, but often face staffing, transportation, and technology constraints that prevent making MOUD a viable option in rural communities. This source recommends leveraging non-physician staff for treatment, prescribing buprenorphine for at-home treatment, and engaging the local community to build service locations as strategies to overcome barriers. See our Rural Medication for Opioid Use Disorder (MOUD) Toolkit for more information.

A shortage of mental health and substance use disorder clinicians in rural communities led to the development of new models to bridge the gap and provide needed mental health and substance use disorder services using allied behavioral health workers, such as:

RHIhub's Substance Use and Misuse in Rural Areas and Rural Response to the Opioid Crisis topic guides provide information and resources, answer frequently asked questions, and list model programs to address substance use disorder and model programs to address opioid use in rural areas.

Reproductive, Obstetric, and Maternal Health Services

Reproductive healthcare is typically more difficult to access in rural areas. According to the Kaiser Family Foundation's (KFF) issue brief, Women's Sexual and Reproductive Health Services: Key Findings from the 2020 KFF Women's Health Survey, rural women are less likely to have had a recent pap test and less likely to have access to a provider who discussed reproductive health issues with them, such as contraception, sexual and relationship history, sexually transmitted infections (STIs) and other transmissible diseases, pre-exposure prophylaxis (PrEP), and menopause.

Access to obstetric services is a persistent, but growing concern in rural areas. A 2022 Center for Economic Analysis of Rural Health policy brief, County-Level Availability of Obstetric Care and Economic Implications of Hospital Closures on Obstetric Care, reports that out of 148 counties that lost obstetric services between 2012 and 2019 due to hospital or unit closures/conversions, 113 of the counties were rural. A June 2020 University of Minnesota Rural Health Research Center (UMN RHRC) infographic, Loss of Hospital-based Obstetric Services in Rural Counties in the United States, 2004-2018, displays similar data. According to the document, only 27% of non-core counties had hospital-based OB services as of 2018. A 2022 report from March of Dimes states that 911 rural U.S. counties are maternity care deserts. Additionally, a 2020 action plan from the U.S. Department of Health and Human Services, Healthy Women, Healthy Pregnancies, Healthy Futures: Action Plan to Improve Maternal Health in America, points out that, although 15% of people in the U.S. live in rural communities, only 6% of OB/GYNs serve these areas. However, many rural family physicians provide broad OB/GYN services to their patients.

A 2014 committee opinion from the American College of Obstetricians and Gynecologists (ACOG), Health Disparities in Rural Women, reports that “prenatal care initiation in the first trimester was lower for mothers in more rural areas compared with suburban areas.” Access to labor and delivery, prenatal, and related services is also a concern of ACOG, reporting that “less than one half of rural women live within a 30-minute drive to the nearest hospital offering perinatal services.”

A 2020 case study Making it Work: Models of Success in Rural Maternity Care discusses 3 rural obstetric service providers, highlighting the importance of strong partnerships, collaboration, and community support to maintaining successful rural maternity care. The RHIhub Rural Maternal Health Toolkit also discusses access to maternity care in rural areas.

The 2019 National Rural Health Association (NRHA) policy brief, Access to Rural Maternity Care, provides an overview of the decline in access to maternity care in rural areas and factors contributing to the decline in access. The brief offers policy considerations to support maternity care services and address barriers to access in the rural U.S., such as increasing research funding, rural OB practice challenges, workforce issues, and quality of OB care. The report Restoring Access to Maternity Care in Rural America discusses strategies to improve maternal care, such as creating maternity care networks, promoting visibility for care, helping rural providers care for patients with high-risk pregnancies, utilizing telemedicine, expanding and training the rural healthcare workforce, enlisting nonclinical partners, and more.

Oral Health Services

Oral health can affect overall physical and emotional health. For example, oral health needs that are not addressed can lead to pain, cosmetic concerns, and can affect academic or professional success. Despite the importance of oral health, access to dental care is either very limited or difficult to access in many rural and remote communities.

Traditionally, health insurance plans have not covered oral health services. A separate dental insurance plan is needed to cover oral health services and procedures. According to the 2021 National Institutes of Health report Oral Health in America, fewer rural residents have dental insurance compared to urban residents.

Another factor limiting access to dental services is the lack of dental health professionals in rural and underserved areas. As of September 2022, 67.06% of Dental Health Professional Shortage Areas were located in rural areas. For the most current numbers, see HRSA's Designated Health Professional Shortage Areas Statistics. A June 2015 WWAMI Rural Health Research Center report, Dentist Supply, Dental Care Utilization, and Oral Health Among Rural and Urban U.S. Residents, found that rural adults used dental services less and had more permanent tooth loss compared to urban adults, which could be related to the scarcity of dentists in rural areas. According to 2020-2021 HRSA Area Health Resource Files, there are 7.5 dentists per 10,000 citizens in metropolitan areas and 4.7 dentists per 10,000 citizens in nonmetropolitan areas.

A May 2018 NRHA policy brief, Improving Rural Oral Healthcare Access, offers recommendations to address dental workforce shortages and to ultimately improve access to oral health services, including:

  • Providing rural training tracks during dental education
  • Admitting dental students from rural areas who would be more likely to practice in a rural community
  • Providing dental students opportunities to obtain a broad range of dental skills which will be needed in a rural practice
  • Helping rural communities recruit and retain oral health providers through local community development programs

For more information, see What oral health disparities are present in rural America? on RHIhub's Oral Health in Rural Communities topic guide.

How do rural healthcare facility and service closures impact access to care?

The closure of rural healthcare facilities or the discontinuation of services can have a negative impact on access to healthcare in rural communities.

Local rural healthcare systems are fragile; when one facility closes or a provider leaves, it can impact care and access across the community. For example, if a surgeon leaves, C-section access declines and obstetric care is jeopardized. If a hospital closes, it may be harder to recruit physicians.

There are multiple factors that can affect the severity and impact of a hospital or healthcare facility closure on healthcare access, including:

  • Distance to the next closest provider
  • Availability of alternative services
  • Transportation services
  • Community members' socioeconomic and health status

Traveling to receive healthcare services places the burden on patients. For individuals with low incomes, no paid time off from their jobs, physical limitations, acute conditions, or no personal transportation, these burdens can significantly affect their ability to access healthcare services.

A significant concern for rural communities losing their hospital is the loss of emergency services. In emergency situations, care delays can have serious adverse consequences on patient outcomes.

A 2015 findings brief from the North Carolina Rural Health Research Program, A Comparison of Closed Rural Hospitals and Perceived Impact, identifies the following potential impacts on healthcare access due to hospital closure:

  • Unstable health services, particularly diagnostic and lab tests, obstetrics, rehabilitation, and emergency medical care
  • Rising EMS costs
  • Residents not receiving needed care or services due to lack of transportation
  • Greater impact on access for the elderly, racial/ethnic minorities, the poor, and people with disabilities

The North Carolina Rural Health Research Program maintains an interactive map, which displays locations of rural hospital closures in the U.S. from January 2005 to present. According to the map, 183 rural hospitals had closed as of July 2022. Unfortunately, rural health experts believe rural hospital closures are likely to continue because many rural hospitals have minimal operating margins with little room for financial loss. According to the 2022 findings brief Since 1990, Rural Hospital Closures Have Increasingly Occurred in Counties that Are More Urbanized, Diverse, and Economically Unequal, closures disproportionately impact communities of color, impoverished areas, and rural counties in the South.

Alternative models and provider types may be needed to meet access needs in rural areas in the event of closures. A 2016 Medicare Payment Advisory Commission presentation, Improving Efficiency and Preserving Access to Emergency Care in Rural Areas, describes policies and strategies to ensure access to emergency department services in rural areas. The presentation provides discussion on alternative healthcare delivery models. The 2020 research brief Alternatives to Hospital Closure: Findings from a National Survey of CAH Executives explores options to maintain access in rural communities whose hospitals are encountering negative profit margins.

Additional closures impacting rural areas can be seen in nursing homes in nonmetropolitan counties. Trends in Nursing Home Closures in Nonmetropolitan and Metropolitan Counties in the United States, 2008-2018 shows that in this time span 472 nursing homes closed in 400 nonmetropolitan counties and as of 2018, 10.1% of rural counties in the U.S. were considered nursing home deserts.

Maintaining pharmacy services in rural towns can also be a challenge, particularly when the only pharmacist in town nears retirement. When a community's only pharmacy closes, it creates a void and residents must adapt to find new ways to meet their medication needs. According to Causes and Consequences of Rural Pharmacy Closures: A Multi-Case Study:

“Rural residents rely on local pharmacies to provide pharmacy and clinical care management and coordination. The absence of a pharmacy may be disproportionately felt by the rural elderly, who often have a greater need for access to medications and medication management services.”

A 2015 rural policy brief from RUPRI Center for Rural Health Policy Analysis, Characteristics of Rural Communities with a Sole, Independently Owned Pharmacy, analyzed data to describe characteristics of vulnerable rural communities served by a sole, independently owned rural pharmacy. Average characteristics of communities include:

  • 19% of the population was aged 65 and older
  • Unemployment at 8%
  • Uninsured rates were 15%
  • 28% had incomes below 150% of the federal poverty level

A 2022 RUPRI Center for Rural Health Policy Analysis Brief states: “Between 2003 and 2021, the number of retail pharmacies declined in noncore rural areas by 9.8 percent, and in rural micropolitan areas by 4.4 percent, while the number in metropolitan areas increased by 15.1 percent during the same period.” For more information on rural pharmacy access or challenges rural pharmacies face, see RHIhub's Rural Pharmacy and Prescription Drugs topic guide.

What are some strategies to improve access to care in rural communities?

There are multiple strategies being used to improve access to healthcare in rural areas. Examples include:

Delivery Models

In 2023, a new Medicare provider type will be implemented, the Rural Emergency Hospital, which is designed to maintain access to emergency and outpatient care in rural areas. For more information, see the RHIhub Rural Emergency Hospital topic guide.

Freestanding Emergency Departments (FSEDs) are defined by the American College of Emergency Physicians (ACEP) as a “facility that is structurally separate and distinct from a hospital and provides emergency care.” ACEP provides FSED operational and staffing recommendations. A November 2016 Rural Monitor article, Freestanding Emergency Departments: An Alternative Model for Rural Communities, further defines an FSED and describes the two types, while discussing the financial sustainability of the model. After Hospital Closure: Pursuing High Performance Rural Health Systems without Inpatient Care, a June 2017 RUPRI Health Panel report, discusses case studies from 3 rural communities that transitioned to new models of care, including freestanding emergency department services, increased telemedicine capacity, and specialty care. The report also describes a range of different delivery options for communities that lack hospital inpatient care.

Community Paramedicine is a model of care where paramedics and emergency medical technicians (EMTs) operate in expanded roles to assist with healthcare services for those in need without duplicating available services existing within the community. RHIhub's Community Paramedicine topic guide describes how this model of care can benefit rural communities and covers steps to starting a rural community paramedicine program. Rural communities looking to develop community paramedicine or mobile integrated health programs can also view RHIhub's Rural Community Paramedicine Toolkit for emerging practices and resources.

The Community Health Worker (CHW) model facilitates healthcare access by using CHWs as a liaison between healthcare providers and rural residents to ensure their healthcare needs are met. RHIhub's Community Health Workers in Rural Settings topic guide offers information and resources on CHWs and covers CHW education, training, and certification.

Care coordination and team-based care models, such as Accountable Care Organizations and Patient-Centered Medical Homes (PCMHs), can also extend access to primary care services in rural communities. A variety of rural medical home and care coordination programs are highlighted in RHIhub's Rural Health Models and Innovations section.

Affiliation with Larger Systems or Networks

Local rural healthcare facilities may choose to join healthcare networks or affiliate themselves with larger healthcare systems as a strategic move to maintain or improve healthcare access in their communities. These affiliations or joining of healthcare networks may improve the financial viability of the rural facility, provide additional resources and infrastructure for the facility, and allow the rural healthcare facility to offer new or expanded healthcare services they could not otherwise provide. However, the benefits of an affiliation with a larger healthcare system may come at the expense of local control.

A 2018 RUPRI Center for Rural Health Policy Analysis policy brief, Trends in Hospital System Affiliation, 2007-2016, notes that rural hospitals do follow the general trend and show an increase in hospital system affiliation. The brief found nonmetropolitan CAHs had the lowest rate of increase in hospital system affiliation. The 2018 RUPRI Center for Rural Health Policy Analysis report, The Rural Hospital and Health System Affiliation Landscape – A Brief Review, discusses the various types of hospital affiliations that rural hospitals might consider and factors that might affect which option rural hospitals choose, such as maintaining local decision-making authority and meeting the demands of the hospital system affiliation. The report covers some benefits hospital system affiliation can afford a rural hospital, including access to:

  • Technology
  • Staff recruitment and retention
  • Group purchasing
  • Increased access to healthcare and operational services
  • Ability to adapt to value-based payment models
  • Improved performance

Efforts to Improve the Workforce

An adequate workforce is necessary for maintaining healthcare access in a community. In order to increase access to healthcare, rural communities must use their healthcare professionals in the most efficient and strategic ways. This might include allowing each professional to work at the top of their license, using new types of providers, working in interprofessional teams, and creative scheduling to offer clinic time outside of regular work hours.

RHIhub's Rural Healthcare Workforce topic guide discusses how rural areas can address workforce shortages, such as partnering with other healthcare facilities; increasing pay for staff; adding flexibility and incentives to improve recruitment and retention of healthcare providers; and using telehealth services. The guide also discusses state and federal policies and programs to improve the supply of rural health professionals, such as loan repayment programs and visa waivers.


Telehealth is considered to be a key tool to help address rural healthcare access issues. Through telehealth, rural patients can see specialists in a timely manner while staying in the comfort of their home or local facility. Local healthcare providers can also benefit from subspecialists' expertise provided via telehealth. However, the temporary changes to telehealth policy in response to the COVID-19 pandemic has made visible potential for unequal access to these services due to a lack of broadband internet access in some rural areas. According to the Federal Communications Commission 2020 Broadband Deployment Report, 22.3% of rural Americans and 27.7% of Americans living in tribal areas lack fixed terrestrial broadband coverage, compared to 1.5% of Americans who lack coverage in urban areas.

For more information on telehealth policy, including broadband capacity, see the Rural Policy Research Institute's 2020 report The Evolving Landscape of National Telehealth Policies during a Public Health Emergency: Responsiveness to Rural Needs. The report notes the RUPRI Health Panel's recommendation that telehealth should support rather than supplant local healthcare services. Additionally, the U.S. Department of Health and Human Services has a telehealth guide that is specific to rural areas.

RHIhub's Telehealth and Health Information Technology in Rural Healthcare topic guide provides a broad overview of how telehealth is being used in rural communities to improve healthcare access. The guide covers specific programs currently in use in rural areas, as well as providing resources and a listing of funding and opportunities that can be used to support telehealth solutions.

What can be done to help rural veterans access healthcare?

One of the primary barriers that rural veterans face when accessing healthcare services is the significant travel distance to the nearest Veterans Affairs (VA) healthcare facility. A 2018 study found that rural veterans' access to healthcare is not necessarily an issue of eligibility for purchased care from non-VA providers, as most VA healthcare facility deserts are also underserved by non-VA providers.

According to the 2019 research brief Access to Care Among Rural Veterans, 56% of rural veterans enrolled in the VA health system are over 65 years of age and are more likely to experience diabetes, heart conditions, and high blood pressure compared to urban veterans. Moreover, suicide rates are higher for rural compared to urban veterans. It is important that populations with complex medical needs have access to support programs.

To address access issues for rural veterans, the VA has created community-based outpatient clinics in many rural areas, in addition to using mobile clinics and telehealth services. To learn more about VA services for rural veterans or the VA's efforts to address veterans' healthcare access, see RHIhub's Rural Veterans and Access to Healthcare topic guide.

What is different about healthcare access for American Indians and Alaska Natives?

Health and Health Care for American Indians and Alaska Natives (AI/ANs), a 2018 publication from the Kaiser Family Foundation, reports that nonelderly AI/AN adults are more likely to be uninsured compared to nonelderly White adults, 25% and 8% respectively, and that there are higher uninsured rates of AI/AN children (14%) compared to White children (4%).

The federal Indian Health Service (IHS) provides healthcare and prevention services to AI/AN people. Broken Promises: Continuing Federal Funding Shortfall for Native Americans, a 2018 report, states that federal funding for Native American programs in the past 15 years has been severely inadequate and does not meet the basic needs and services of the federal government's obligations to the populations they serve, which in itself is a barrier to accessing healthcare for AI/AN people. IHS provides direct healthcare services at an IHS facility or Purchase/Referred Care (PRC) provided by a non-IHS facility or provider through a contractual agreement, and these services are not considered healthcare insurance coverage. This is explained further in RHIhub's Rural Tribal Health topic guide question Is access to Indian Health Service (IHS) resources considered health insurance?

RHIhub's Rural Tribal Health topic guide answers frequently asked questions on tribal health and provides resources on rural AI/AN populations.

What organizations work to improve rural healthcare access?

Many organizations work to meet the needs of rural communities and help ensure the availability of essential healthcare services.

How are private foundations working to improve healthcare access and the related reimbursement issues?

Many private foundations work to improve healthcare access by funding transportation services, improving workforce, and addressing other factors that affect rural healthcare access. Investing in existing safety net providers and programs, offering grants to develop and implement innovative healthcare delivery models, and funding research to study policy implications as they relate to rural healthcare access are all examples of actions foundations can take to support rural healthcare access.

A November 2017 article published in Health Affairs, Foundations' Efforts to Improve Rural Health Care, covers private foundation projects focused on improving access to rural healthcare.

Grantmakers in Health offers multiple resources that provide education and guidance to foundations interested in improving rural healthcare access, such as Improving Health Care Access: Grantmakers Share Their Experiences and Improving Health Access in Communities, Lessons for Effective Grantmaking.

Last Updated: 4/19/2024
Last Reviewed: 11/21/2022